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CLASS: PUBLIC
SUMMARY:Dr. Simone Krüger Bridge Music in Neoliberal Culture
DESCRIPTION:This paper explores the notion that neoliberal capitalism is co
 ol capitalism.The ideology of cool has become the focal point of popular cu
 lture globally, influencing a diverse range of contemporary trends and  fie
 lds from music, food, and fashion, to technology and cinema. Coolness has b
 ecome an incredibly powerful concept within the music business. It is a uni
 versal motivator for teens and youths, as well as for a large range of othe
 r age groups.The cool culture of neoliberal capitalism is clearly evident i
 n the branding processes surrounding the “cool celebrity personae”, relevan
 t to which is artists’ resilience to contemporary forms of patriarchy prese
 nted in much contemporary world popular music. This paper will explore cool
 ness through the notions of cool masculinity and postfeminism in world popu
 lar music. A range of musical examples, from Jazz and Hip Hop,World Music, 
 to Lady Gaga and Beyonce will help to illustrate the coolness of neoliberal
  capitalism today.\n\nSemesterprogramm FS 2018 — 24.01.2018 PDF 566,3KB
LOCATION:Seminarraum 104, Hallerstr. 5, 3012 Bern
DTSTAMP:20190405T082842Z
DTSTART:20180227T104300Z
DTEND:20180227T104300Z
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